SEO Techniques is a set of specific tasks performed to increase search engine ranking, traffic and brand awareness. A website is a visual and graphic interface to a Company.The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.
Search Engine Optimization process can be categorized as:
• On-Page Optimization
• Off-Page Optimization
On Page Optimization is optimizing your website in a way that it can rank better in search engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for search engines.
On Page Optimization should be done prior to the website design and it is good practice to update content regularly on your website and optimized your content each time you update website.
On Page Optimization process is depended upon nature and business of your website. And it should be defined on that basis only.
Methods for On Page Optimization
The most important On-Page factors are :
1. Website Analysis
2. Keyword Research
3. Title Optimization
4. Meta Tags Optimization
5. Content Optimization
6. Keyword Density
7. Link Optimization
8. Image Optimization
9. Implementation of Google Analytics
10. Submission of XML Sitemap
11. Search Engine verification from Google, Yahoo and MSN
There are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost.
• Hidden Text
• Optimizing irrelevant keywords
• Linking to bad neighbours
• Keyword stuffing
These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index.
The Development of your Internet Marketing Strategy is an ongoing process. Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.
Off Page Optimization
Off Page Optimization is work that you undertake outside of your website to improve SEO rankings and visibility for your customer that means they cannot be controlled by you or by coding on your page. It is more focused on digital marketing of your website over internet.
It can be done after launching your company’s website and is an ongoing process which shows its affect after some time. These factors are primarily tied to the site’s linking (inbound and outbound) techniques. This is commonly known as link popularity.
Off Page Optimization is usually consisting of different link building methods.
• Directory Submission
• Social Bookmarking Submission
• Blog Posting
• Blog Hosting
• Article Submission
• Press Release Submission
• Forum Posting
• Blog Commenting
• RSS Feed Submission
• Video Submission
• PPT Submission
• Link Wheel
Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner. However, this is not going to bring much benefit to their site. They’re just going to waste a lot of time and efforts and not get any results.
Author: Hema Chawla