The content of your website should be written for your audience and not for the search engines. Therefore, when writing web page content you have to remember that your primary objective is to provide your readers with good quality content, relevant, and beneficial.
In doing that, you need to take the following considerations into account.
- Avoid grammatical and spelling errors (it ruins your website’s credibility);
- Frequent updating of content, at least once every few weeks, and more often once a week or more.
- Use bulleted or numbered lists for large part of text as it is easy to read.
- Mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
- Text contains numerous terms related to the keyword, as well as stem variations of the keyword.
- Proper formatting by using Heading Tags for easy content navigation (e.g. h1, h2, ordered and unordered lists, etc).
* Heading Tags
Proper use of Heading Tags is very important for ranking isn search engines. Heading tags label your headline so that search engines will recognize it as “important” on your web page. The heading tags will make your headline bolder so it will stand out.
* Types of Heading Tags
There are 6 heading elements H1 through H6. It denotes section heading however there is no need to use all the six elements. Top three, H1 – H3 is more than enough and there is no hard and fast rule to use these three in order but it is better to use in order as they define heading levels. H1 is for Top-level heading, H2 is to define sub heading and H3 to define sub-heading under main sub-heading. These heading level indicate size as well as importance of the headings on page.
* Syntax of Heading Tags
Common syntax for all heading tags is :
number is from 1 to 6. For Example:
<h2> 1.On- Page Optimization</h2>
<h3> a. Title of the Page</h3>
<h3> b. Description of the Page</h3>
<h3> c. Content of the Page</h3>
<h2> 2.Off-Page Optimization</h2>
<h3> a. Link Building</h3>
<h3> b. Article Marketing</h3>
- There should be only one <H1> element on the page which defines the main heading. if you try to use more or every heading within <h1></h1> tags than you will be kicked out of search engines.
- As many as required H2 elements to denote sections on the page (you should really only need one or two or 3 if you are keeping your page concise.
- Consider using H3 Elements for useful link groups to other relevant sources, or for information not immediately relevant to the page and so “3rd” in the pecking order.
- Write your header tags prominently at the beginning of your content, ideally after the <body> tag.
- If the document is basically standalone than top-level heading is same as title of the page.
- At the minimum, make sure that your primary keyword or phrase for the page is enclosed in an H1 tag. But the text within the tag needs to be a headline or sentence that sounds natural when read aloud.
- Use the same target keyword in H1, H2 and H3 tags. This will make the page look focused on a single keyword and gain importance in the Search Engine’s eyes.