Every one wants to get higher ranking in search engines for that we perform various SEO campaign but we do not want to discuss website architecture and visitor usability which is actually should be the very first step in the process of Search Engine Optimization.
If we do not have a website than we should perform Analysis before launching a site or online business but if we already have a website than we have to start from analysing our website carefully as website architecture and content plays a major role in SEO which actually get ignored without realising that website itself is a marketing process. Most people just focus on getting traffic to their website but if content of your website is not good enough to understand by people or not linked to the search query than that traffic is useless for you as traffic won’t get converted to business.
To start your journey, consider the following points:
Identify Business Objectives
Get answer to some of the simple questions like: Why does our website exist?, What are the three most important priorities for our websites?
Without a clearly defined list of business objectives you are doomed. Your business may have many objectives but it will definitely have one main objective. This objective will help you to find main keyword for your business.
Analyze your website Audience
Audience Analysis should drive your website design. You need to figure out all details about your audience like how old they are, where they work, what they earn, where they live and so on. The more you understand your audience the better are the chances to capture their attention.
The success or failure of any website depends on the interest you generate in your visitors. This can be accomplished only by knowing them. You have to research your customers or audience and then determine how to position your website. Your customers can be segmented on the basis of age, gender, language, region, education, income, occupation, lifestyle and their interests.
Visit the kinds of websites that your target users go to. Read the magazines they are likely to subscribe to. Pay special attention to the ads, because advertisers are doing the same research you’re doing to target an audience. Your website must meet the requirements of your website visitors as to their needs and aspirations if you wish to achieve success.
Determine the information expected from targeted audience
Now you know your audience. The next step is to find the information your audience want to look at. Find out the expectations of your audience. What they are searching on the net? What kind of data they want to look at? What they dislike?
- Help you in building audience friendly website by communicating your thoughts in a way that will convey your audience exactly what you intend and what they expect. Your central theme should be easy to follow and interesting enough to hold the attention of your visitors.
- Help you to make your website content and interface easy for your visitors to understand.
- Help to increase your business productivity and revenue as your site will become more usable for the visitors after this study.
Analysis of your competitor’s website
Competitive Analysis is the exploration of the companies that are competing with your company’s products or services. The primary benefits of any competitive analysis are a better understanding of what your competitors are doing, what they are offering to customers, in which field they are lacking like may be their site navigation is not easy to understand, which keyword they target and which they ignored, in which search engines they are ranked, how many back links they have and so on. The findings from this analysis are likely to factor strongly into your own company’s strategic planning.
When done correctly, competitive analysis can save your hours of time from a research standpoint, and it can greatly increase your chances of success. From keyword research to link building and content marketing ideas, you’ll find a slew of actionable information from your competitors.
The simple steps to start are:
- Determining who your competitors are?
- Determine their on-page optimization strategy and how successful they are at implementing it:
- Find out their target keywords.
- How they use keyword in title tag?
- Which keyword they focus on their headlines?
- Did they focus on brand?
- How often they are updating their content?
- How their site is ranked in search engines?
- Is site navigation is good enough to understand?
- Determine their off-site(external) optimization strategy by finding out:
- Total number of backlinks.
- Pages receiving the most backlinks.
- Anchor text usage.
- Percentage of images on the site
- What is their content creation strategy like did they provide free tools, did they show interviews, did they hold contests.
- After initial review, review regularly to find out increase in their inbound links, did search engine ranking increased or decreased, how much is the site grown, what are their successes and failures.
TOOLS TO ANALYZE YOUR SITE
There are several tools on the web that can expose telling data about your site. These tools analyse your site for search engines and problematic areas as per search engine optimization rules like overuse of keyword, headline rule, title tag, meta tags, broken link checker and so on. Some of them are:
Google Analytics offers a host of compelling features from keyword and campaign comparison to funnel visualization. This service is free and easy to implement.
Website Analyser Tool
Website analyzer tool is created just for analyzing webpages SEO optimization . This is not some website popularity grader. Final Score is calculated from various parameters. Website analyzer is purely offline tool that will measure SEO as it will be without pagerank and backlinks.
Free Analysis Tool
Analyze your website and send details in your email.
Online Broken Link Checker
This free online Checker / Validator not just tells you which of your hyperlinks are dead but it will also show where exactly those stale references locate in your HTML code.
Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.
This tool will show you the structure of your pages and help you achieve higher search engine rankings.
Summit Media’s Spider Simulator
This service provides you with a report on aspects of the page that are used to determine how highly in a search engine the page is ranked, and also gives some general usability feedback.
PageRank Checker For Your Backlinks
This tool will output sites linking in and will list each of the links PageRank. You can also list out the links that have a nofollow attribute.
Create tests to figure out what people are doing on your website. This service presents the results using three different methods: Overlays, Lists and Heatmaps. The free version allows you to test 4 pages simultaneously and up to 5,000 visits per month.
Browsershots is a free service that makes screenshots of your web design in several different browsers.
W3C Markup Validation
Validating your documents is an important step which can dramatically help improve and ensure your documents quality.
Mint is a self-hosted web site analytics program that offers information on your users, referrals, geo-mapping and much more.
Although DNS Scoop’s main intent is to value a domain, it provides some good info on Pagerank, traffic, and links pointing to your domain.