XML Sitemap instructs search engines about the page structure of your site. There are pages that may not be discoverable by search engines crawling process so building and submission of XML sitemap ensures that all site pages crawled and indexed by search engines. Also, new and updated pages get indexed more quickly.
A sitemap also ensures that the search engines can find pages it wouldn’t otherwise index. Flash pages, for example, are notoriously difficult to get indexed on search engines, with their content not easy to be found by spiders. By giving a sitemap you show the search engine where and what is contained on those pages.
What is URL Rewriting?
URL Rewriting, also called URl manipulation is a process of altering the parameters of URL to make it more search engine friendly and easier for users to read and understand.
The URL manipulation redirects the request so the user does not have to remember, manually enter, or meticulously cut and paste a long, arcane character string.
Whenever a site is created, number of pages like contact form, about, services.. also get created. Let’s say name given to those pages are:
By above names, it is difficult to understand the information provided by these pages. With URL rewriting, you can redirect page 1 to http://www.yourdomain.com/
age2 to http://www.yourdomain.com/services.html and page3
. Now this will be more easy to understand by search engines.
Choosing the most relevant keywords in your URLs can be an important part of your Search Engine Optimization strategy. This is because search engine crawlers will read the keywords that you have included in the URL to decide if the content is relevant to search terms. The location of the keywords in the URL can influence the performance of your site in the search engine rankings.
Keywords in URLs give readers an idea on what the page is all about by merely looking at it. SEO experts agree that it is more search engine and user friendly than a URL having just a series of characters, symbols, numbers, etc.
Canonical URL is the search engine friendly URL that you want the search engines to treat as authorative. In other words you can say it is the URL which you want visitors to view.
If your site has identical or vastly similar content that’s accessible through multiple URLs, specifying them will provide you more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
It is the process of picking the best url when there are several choices, and it usually refers to home pages.
For example, most people would consider these the same urls:
While surfing on net you may some time encounter Error 404. It can be in any of the following form:
- Error 404
- 404 Error
- 404 Not Found
- Error 404 Not Found
- HTTP 404
- 404 Page not found
- HTTP 404 not found
404 Not Found error messages can appear in any browser and in any operating system. Most 404 Not Found errors display inside the Internet browser window just as other web pages do.
Cause of 404 Error Message
The Error 404 “Page not found” is the error page displayed whenever – someone asks for a page that’s simply not available on your site. The reason for this is that there may be a link on your site that was wrong or the page might have been recently removed from the site. As there is no web page to display, the web server sends a page that simply says “404 Page not found”.